If your company does not have a website, it does not exist in the minds of most consumers. While this statement may sound harsh, it is true. The digital age has made small business websites an absolutely essential tool regardless of industry and location.
Fortunately, it is an expenditure that can work in any budget courtesy of the wide variety of website providers and plans available. If this fact does not convince you that it is time to consider getting a small business website, read on to discover why it could mean the difference between success and failure.
eCommerce Is Taking Over
Traditional retail business models involving a storefront and sales associates have quickly become outpaced by eCommerce and the trend shows no sign of slowing down. And really, if you think about it, this model is beneficial for small businesses and limited budgets in several ways.
First, it eliminates the cost of paying rent for a storefront and hiring staff to manage it, provide customer service and drive sales. Second, companies are no longer limited by their proximity; they have become accessible to consumers across the country and even across the world. Markets that once were inaccessible are now opening up.
Good Content Is Good Marketing
The modern form of marketing is based largely on high quality content that improves SEO rankings, engages audiences and builds trust among consumers. Today’s consumers are savvy and have grown weary of commercial advertising, especially because they are constantly bombarded with it. The rising popularity of net streaming providers attests to consumers’ desire to skip commercials entirely.
Content marketing – which includes blog posts, articles and videos – provides informational value rather than pushing products or services on consumers. In doing so, it positions your company as a trustworthy thought leader on the topics that are relevant to your business.
Small business marketing offer the perfect opportunity to execute and perfect your content marketing strategy, and through your SEO efforts, keep your company top-of-mind for consumers.
Branding Creates Image
It is not just the content featured on your small business website that impacts consumers; it is also the user experience and appearance. Digital branding has become a deciding factor in the image companies portray of themselves to the outside world.
Consumers are largely image-driven and in mere seconds will make a conscious or subconscious assessment of how professional and established your business is based on your website. And if they discover you do not have a website, they are likely to dismiss your company entirely. Make sure that never happens by making a worthwhile investment in a good website provider.